Gaming and Entertainment Influencer Marketing in Brazil

The Exploding Gaming Scene in Brazil

Brazil has over 100 million gamers – one of the largest gaming populations globally. Mobile gaming dominates, with titles like Free Fire achieving penetration rates that dwarf any European market.

• Brazil is the 12th largest gaming market by revenue globally
• Free Fire was the most downloaded mobile game in Brazil for 3 consecutive years
• Brazilian esports teams compete at global elite level in CS:GO, VALORANT, and League of Legends
• YouTube Gaming reach: 95% of Brazilian internet users have watched gaming content

Twitch vs. YouTube Gaming in Brazil

• Twitch: Superior for live engagement, community building, and products targeting hardcore gamers
• YouTube Gaming: Better for longer-form reviews, tutorials, and products where the purchase decision is deliberate
• TikTok: Growing rapidly for gaming content, particularly highlights and entertainment-first gaming content

When Gamers Do Lifestyle Content

One of the most interesting trends in Brazilian creator culture is the cross-pollination between gaming and lifestyle content. Brazil’s most successful gaming creators increasingly create lifestyle, travel, and fashion content – making them attractive partners for lifestyle brands seeking to reach the male 18-35 demographic.

Structuring App Install Campaigns

For mobile app brands, Brazilian gaming influencers offer a direct pipeline to a highly engaged, tech-comfortable audience that converts at high rates for app installs.

Interested in Brazil’s gaming and entertainment creator ecosystem? Explore Creators Brazil’s gaming influencer network.