App Marketing in Brazil: Scaling Instories by 900 App Store Ranks

A masterclass in ROI: How a highly optimized LATAM influencer strategy drove 3 Million views and a $0.51 Cost-Per-Install

Latin America offers unparalleled arbitrage for global tech brands. By leveraging our local market expertise, we helped Instories penetrate the Brazilian ecosystem with acquisition costs significantly lower than US or European benchmarks. Our proprietary creator matching kept engagement skyrocketing while driving the Cost Per Action (CPA) to record lows.

The Challenge

Instories needed to aggressively expand their footprint in Brazil to promote their latest software update. The objective was to prove that their rapid, high-fidelity story-creation tool was an absolute must-have for the highly active Brazilian Instagram user base.

The Solution

We architected a targeted campaign partnering with 15 deeply vetted local creators—including members of the renowned Drudi family. By providing creators with strategic guidelines but ultimate creative freedom, the campaign felt entirely organic. This authentic integration achieved a staggering 9.1% average engagement rate, creating a viral loop that catapulted Instories straight to the top of the App Store.