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Services

Three things.Done better than anyone in Brazil & Mexico.

Creator marketing for global brands coming into Brazil and LATAM. Strategy, casting, production, reporting. One team, one contract, your timezone.

01

LATAM strategy & creator casting

You send the brief. We turn it into a creator plan for Brazil and the rest of LATAM, and pick the people in your category who actually move the numbers. Nobody hits your shortlist before we've checked their work.

What's included
  • Audience research and category mapping for Brazil and Mexico
  • Creator longlist (50-100 names) screened against your brief
  • Brand-safety and performance checks on every finalist
  • Shortlist of 8-15 creators with the reasoning, audience data and a ballpark cost
  • Outreach, rate negotiation and creator contracting
  • Baseline numbers from the start so we can tell what's working later
02

Cultural execution & production

We run the campaign on the ground in São Paulo. Your team gets updates in their own language. We keep the work on-brand without flattening what makes it Brazilian - because the second a piece of content feels translated, it stops working. Across TikTok, Instagram, YouTube and Twitch.

What's included
  • Creative direction and briefs built for each creator
  • Production on the ground in São Paulo
  • Project management in Portuguese, English, German or Spanish
  • On-brand without making the content feel translated
  • Platform-specific edits and posting (TikTok, Reels, YouTube, Twitch)
  • Approvals run through your tools, in your timezone
03

Reporting & post-campaign analysis

Numbers your global team can actually use. We track what's measurable, compare it to your category, and tell you straight what worked and what we'd do differently.

What's included
  • Baseline numbers from before the campaign on whatever's trackable
  • Weekly check-ins while the campaign is live with the headline numbers
  • Reach, engagement, views and CTR pulled from each creator post
  • Sales lift, ROAS or brand-lift tracking if you've got the data setup on your side
  • A final write-up with what worked and what we'd change next time
How we engage

Three ways to work with us.

Brands usually come to us in one of three ways. We'll tell you upfront which one fits.

Project-based campaign

One campaign. Carnival, Festa Junina, a product launch, a market entry, a tournament. 3-8 weeks, one contract.

Typical for

Brands testing Brazil for the first time, or hitting a specific moment.

Always-on programme

Monthly retainer plus creator fees per campaign. Multiple campaigns a year, a steady stream of creators, reporting always running.

Typical for

Brands in for the long haul in Brazil and LATAM. Usually 4+ campaigns a year.

Strategic consulting

Brazil and LATAM creator playbook without an active campaign. 4-6 weeks of advisory work - what the market looks like, who the creators are, how to brief them, how to build the muscle in-house.

Typical for

Brands with an in-house creator team that want the Brazil playbook before going live.

Process

How a campaign actually runs.

Same steps whether you're running a one-week launch or a year-long programme. The timing just stretches or shrinks.

  1. 01

    Discovery call

    We read the brief, ask the questions we need to ask, and make sure we're on the same page before anything else happens.

  2. 02

    Proposal

    You get a written plan, a creator shortlist, a timeline, and one budget number.

  3. 03

    Contract

    One contract covers every creator on the campaign. Your legal team reviews one document, not fifteen.

  4. 04

    Casting & briefing

    Creators sign. Briefs go out in their language.

  5. 05

    Production

    Content gets made, approved, posted. You sign off on the idea, not every comma.

  6. 06

    Reporting

    We check in weekly while the campaign is live. Full write-up at the end.

Ready to brief us?

Send the brief.

Category, market, timeline, and a budget range. We come back with a shortlist.

Book an intro callSend us a brief

Or take the 5-click match quiz and we send a shortlist by email.