Campaigns that moved the numbers.
A selection of creator campaigns we've run for global brands entering Brazil and LATAM. Each one with the brief, the approach and the results - including the metrics we don't usually share in a pitch.
Moon Active
Scaling Travel Town in Brazil through high-trust creators.
Moon Active partnered with us to drive awareness and downloads for Travel Town in Brazil through creators we picked one by one. After a strong initial test - and building on earlier work for Family Island - the partnership grew into an ongoing programme of organic Instagram Stories from Brazilian lifestyle and motherhood creators.
- 49M+
- Total views
- 4×
- Views for the spend
- $0.0075
- Cost per view
Coca-Cola
Coca-Cola × Time Out - celebrating Foodmarks in Rio de Janeiro.
Time Out - the digital city magazine - partnered with us on a campaign with Coca-Cola to celebrate "Foodmarks": the food spots most tied to Coca-Cola moments in each city. In Brazil, we focused on Rio de Janeiro, paying tribute to the singer Cazuza, known for enjoying meals with a cold Coca-Cola.
- 4.7M
- Combined creator audience
- 219K+
- Organic impressions
- 4.7%
- Engagement rate
Bundesliga
Making Bundesliga matter to global Gen Z.
A year-long creator campaign for Germany's top football league, designed to make Bundesliga relevant to a young, international audience. Three creators, nineteen pieces of content, nearly 5 million views.
- 5M
- Total views
- €3.20
- CPM
- €0.045
- Cost per engagement
Bayer
Trust and taboos - three campaigns for Bayer.
How we landed Bayer with three of its toughest audiences - tattoo lovers, women and new parents - across three different products, each with its own version of "hard to talk about publicly."
- 22M
- Total reach
- 2.7M
- Total engagements
- 12.4%
- Engagement rate