Who does Creators Brazil work with?

Mostly international brands - US, European or Asian - that want to launch or grow in Brazil & Mexico through creators. We also partner with select Brazilian brands operating at international standards.

How does an influencer marketing campaign with you actually work?

Brief → shortlist shortly → cast and contract → produce → live in market → weekly reporting. One contract, one P&L, one team handling every step end-to-end so your side stays brief and clean.

How do you pick the right creators for our brand?

Every creator passes a 6-point brand-safety and performance audit before we pitch them. We match against your category, audience, budget tier and KPIs - then put a shortlist in front of you with rationale, audience data and ballpark cost.

What types of creators are in your network?

10K+ Brazilian and Mexican creators across mega (1M+ followers), macro (250k–1M), and mid (50k–250k) tiers. Our strongest categories are gaming, lifestyle, beauty, fashion, finance and food and beverage.

How much does an influencer marketing campaign cost?

Investment depends on creator tier, deliverables and amplification - a single mid-tier post starts in the low thousands, while a multi-creator campaign with paid media usually sits in the $50K–$500K range. We scope every project to your outcomes, not by the hour. Tell us the brief and we'll come back with a budget that lines up with the targets.

How quickly can a campaign go live?

From signed contract to creators live in feed, plan on 2–4 weeks depending on production scope. Need it faster? Always-on partnerships hit the feed in days, not weeks.

How do you measure success and what do you report on?

We report against the KPIs that matter to your category - reach, engagement rate, ROAS, sales lift, app installs, brand lift, share of voice.

Do you handle contracts, briefs, payments and rights?

Yes. Creator agreements, usage rights, exclusivity windows, talent payments, IP, content approvals - all of it sits on our side.

How do you protect our brand from creator risk?

A 6-point safety audit runs before any creator is pitched: content history, brand-mention history, controversy scan, audience authenticity, prior brand conflicts, contract compliance. Anything flagged is rejected before you ever see the name.

Where are your offices?

São Paulo, Munich and Barcelona. Your project lead sits in your timezone; our production team is on the ground in Brazil and Mexico.

What languages does the team speak?

Our client team is fluent in English, German, Spanish, French and Portuguese. Reporting, contracting and creative reviews are delivered in your language.

Top 30 Brazilian influencers to watch in 2026

"Who are the Brazilian creators we should know?" is one of the most common questions from brands entering Brazil. It's a fair question, but tough to answer in a single line.

This list is an attempt at one. It's not a ranking of "the 30 biggest" - biggest is easy to Google and not always the most useful number. It's 30 Brazilian creators worth knowing if you're building a campaign across the main categories brands care about. Some have tens of millions of followers. Others sit in the mid-tier and tend to convert harder per follower than the megas.

A few notes before you scan:

Audience size is approximate. Numbers move every week. Use the bands as orientation, not as gospel.
Category placement is the dominant one. Most of these creators cross categories. A beauty creator who also does fashion still gets one slot.
This list is editorial. Think of it as a starting point for brands new to the market, not a ranking.
Each name links to their main platform so you can scan their recent content quickly.

Lifestyle & Family

1. Sthefane Matos

Instagram-led lifestyle and family content, around 10M+ followers. Sthefane is a rare creator whose audience consistently spans Gen Z and millennials at the same time - useful when a brand wants reach without splitting the casting.

2. Karoline Lima

Lifestyle, motherhood, and fashion crossover with several million Instagram followers. Karoline's audience over-indexes on women 25–40, the most commercially active demo in Brazil. Strong fit for premium consumer categories.

3. Virgínia Fonseca

One of the largest creators in Brazil overall, with tens of millions across Instagram and YouTube. Family content, beauty, e-commerce. Built and runs her own beauty brand. Premium pricing, but a true "national event" when she activates a campaign.

4. Nanda Caroll

Mid-to-macro tier lifestyle creator with a few million Instagram followers. High posting cadence and strong WhatsApp distribution among her audience - a useful signal for sales-driven campaigns.

5. Lore Souza

Family and motherhood content, around 3M+ Instagram followers. Excellent for parenting categories - kids products, family travel, household.

6. Foquinha (Camila Fernandes)

Travel, lifestyle and experience-led creator with around 5M+ Instagram followers. Built her audience on creative travel content with a strong visual signature. Strong fit for tourism, hospitality, lifestyle and family brands wanting a creator whose work stands out visually.

Beauty

7. Niina Secrets

Beauty pioneer in Brazil, around 3.5M Instagram and 4M+ YouTube. One of the few Brazilian beauty creators with consistent long-form content alongside short-form. Strong fit for skincare and cosmetics that need a "how to use" demo.

8. Camila Coelho

Global Brazilian beauty figure with around 10M+ Instagram followers, runs her own beauty brand. Cross-market appeal - Brazilian audience plus US/EU diaspora. Useful for brands launching globally and Brazil simultaneously.

9. Bianca Andrade (Boca Rosa)

Beauty creator and entrepreneur with around 20M Instagram followers. Owns the Boca Rosa beauty brand. Polarising name in the influencer space - high reach and engagement but pick the brief carefully.

10. Mari Maria

Makeup-led beauty creator with millions across Instagram and YouTube. Owns Mari Maria Makeup. Particularly strong for brands targeting Gen Z and younger millennials.

11. Mariana Saad

Beauty and lifestyle creator with a few million Instagram followers. More premium audience than the mass-beauty creators. Good fit for higher-priced skincare and luxury beauty.

Need a shortlist matched to your brief? Tell us the category, audience and outcome metric - we come back with names that fit, including ones not on this list. Send us a brief →

Fashion

12. Livia Nunes

Fashion-led creator with around 1.3M Instagram. High visual production quality, strong over-index on Brazilian and Portuguese-speaking audiences in Europe. Good pick for fashion brands targeting both markets.

13. Camila Coutinho

One of the longest-running Brazilian fashion influencers, around 3M+ Instagram followers. Long-term brand collaborations are her sweet spot - less about one-off posts, more about season-long partnerships.

Gaming & Streaming

For a deeper look at this category specifically - including how to brief gaming campaigns, what works and what doesn't - see our companion piece on Brazil's top gaming streamers for brand partnerships.

14. Alanzoka

One of the largest Brazilian streamers, around 8M Twitch followers and millions more on YouTube and Instagram. Primarily known for gaming but with cross-category cultural reach. Premium tier - use as an anchor, not as the main piece.

15. Casimiro Miguel

Streaming and football content creator with around 7M Twitch followers. Football reactions, gaming, lifestyle. Possibly the strongest single creator in Brazil for football-adjacent brands.

16. Cellbit

RPG, Minecraft and narrative gaming creator with millions of subscribers across YouTube and Twitch. Younger, very loyal audience. Strong fit for gaming hardware, software and tech brands.

17. Hagazo

Gaming YouTube creator with around 2.5M subscribers. Solid mid-tier pick for tech and gaming categories - better engagement and pricing than the top-tier streamers for similar reach.

18. MaxMRM

Gaming YouTube creator with around 2.5M subscribers, leaning toward action and shooter content. Particularly strong with younger male audiences.

Comedy & Entertainment

19. Whindersson Nunes

One of the most-followed Brazilians on the internet, around 40M+ followers across platforms. Comedy origin but expanded into music, film and lifestyle. Premium tier - campaigns at his level are PR events.

20. Carlinhos Maia

Massive Instagram-led comedy creator with around 30M+ followers. Northeast-focused audience but national reach. Useful when a brand wants regional credibility outside the São Paulo–Rio axis.

21. Tirullipa

Family-friendly comedy creator with around 12M+ Instagram followers. Strong cross-generational reach.

22. Thaynara OG

Comedy and lifestyle creator with around 13M+ Instagram followers, based in Maranhão. Hosts her own annual cultural festival ("São João da Thay"). Smart pick for brands wanting Northeast regional resonance.

23. Tata Werneck

Actress and comedy figure with millions of Instagram and TV reach. Hybrid traditional-celebrity / creator profile. Best for brands wanting both a creator campaign and traditional media halo.

Music & Pop Culture

24. Manu Gavassi

Singer, actress and lifestyle creator with around 17M+ Instagram followers. Cultural relevance well beyond music. Strong pick for fashion, beauty and lifestyle brands looking for a creative collaborator.

25. Larissa Manoela

Actress and creator with tens of millions across Instagram, primarily a young-female audience. Strong for fashion, beauty and entertainment categories targeting under-25.

Food & Beverage

26. Dani Choma

Food creator with around 5M+ Instagram and millions on TikTok. Approachable, family-style food content. Particularly strong for everyday brands - supermarkets, household staples, beverages.

27. Bel Coelho

Chef-creator with a smaller, premium audience. Best for brands in the premium food and wine category - where a chef's credibility matters more than reach.

Fitness & Wellness

28. Gabriela Pugliesi

Fitness and wellness creator with several million Instagram followers. Originally fitness, now broader wellness, including supplements and lifestyle. Long-running and consistent.

29. Bella Falconi

Fitness and family-lifestyle creator with around 5M+ Instagram followers. One of the most established names in Brazilian wellness - fitness routines, nutrition, healthy family life. Stable, premium audience that converts well for fitness, athleisure and wellness brands.

Education & Science

30. Pedro Loos (Ciência Todo Dia)

Science-communicator creator with millions of YouTube subscribers. A category most brands skip but shouldn't - high-trust audience, low saturation. Strong fit for tech, education, finance and health categories that want credibility, not just reach.

How to actually use this list

Three things to keep in mind when you scan a list like this:

Don't cast from the top. The biggest creator on this list isn't the best for most campaigns. Match the creator to the brief, not the brief to the biggest name available.
Pair across categories. A campaign that uses two beauty creators and two comedy creators almost always outperforms one that uses four beauty creators. Diversity of audience and tone compounds.
Check brand fit before reach. A creator's recent partnerships matter. If three of the last six posts were brand integrations, the next one converts less well - for any brand. Look at the gap, not just the audience.

For a sense of what creators in each tier actually cost, see our 2026 Brazilian creator pricing guide.

If you want a creator shortlist tailored to your category and your specific outcome metric, send us a brief. We come back with names matched to brief, including the ones not on this list.

Thaina, Senior Campaign Manager, Creators Brazil