Who does Creators Brazil work with?

Mostly international brands - US, European or Asian - that want to launch or grow in Brazil & Mexico through creators. We also partner with select Brazilian brands operating at international standards.

How does an influencer marketing campaign with you actually work?

Brief → shortlist shortly → cast and contract → produce → live in market → weekly reporting. One contract, one P&L, one team handling every step end-to-end so your side stays brief and clean.

How do you pick the right creators for our brand?

Every creator passes a 6-point brand-safety and performance audit before we pitch them. We match against your category, audience, budget tier and KPIs - then put a shortlist in front of you with rationale, audience data and ballpark cost.

What types of creators are in your network?

10K+ Brazilian and Mexican creators across mega (1M+ followers), macro (250k–1M), and mid (50k–250k) tiers. Our strongest categories are gaming, lifestyle, beauty, fashion, finance and food and beverage.

How much does an influencer marketing campaign cost?

Investment depends on creator tier, deliverables and amplification - a single mid-tier post starts in the low thousands, while a multi-creator campaign with paid media usually sits in the $50K–$500K range. We scope every project to your outcomes, not by the hour. Tell us the brief and we'll come back with a budget that lines up with the targets.

How quickly can a campaign go live?

From signed contract to creators live in feed, plan on 2–4 weeks depending on production scope. Need it faster? Always-on partnerships hit the feed in days, not weeks.

How do you measure success and what do you report on?

We report against the KPIs that matter to your category - reach, engagement rate, ROAS, sales lift, app installs, brand lift, share of voice.

Do you handle contracts, briefs, payments and rights?

Yes. Creator agreements, usage rights, exclusivity windows, talent payments, IP, content approvals - all of it sits on our side.

How do you protect our brand from creator risk?

A 6-point safety audit runs before any creator is pitched: content history, brand-mention history, controversy scan, audience authenticity, prior brand conflicts, contract compliance. Anything flagged is rejected before you ever see the name.

Where are your offices?

São Paulo, Munich and Barcelona. Your project lead sits in your timezone; our production team is on the ground in Brazil and Mexico.

What languages does the team speak?

Our client team is fluent in English, German, Spanish, French and Portuguese. Reporting, contracting and creative reviews are delivered in your language.

Brazil's top gaming streamers for brand partnerships (2026)

Brazil has one of the most commercially active gaming audiences in the world, and it's still under-used by a lot of non-gaming brands. Many foreign brands either skip gaming entirely or treat it as a young-male, hard-to-monetise niche. That picture is outdated - the audience is broader than that now.

Below is a list of Brazilian gaming streamers worth knowing if you're a brand exploring the category, plus a few notes on how to think about gaming partnerships if you're new to it. If you're looking for the broader picture across categories, see our Top 30 Brazilian influencers list.

A few notes before scanning:

Numbers are approximate. Streamer audiences move week to week. Use the bands as orientation.
Crossover is common. A "variety streamer" might do football reactions one night and RPG the next. Placement is by their dominant content.
This list is editorial. It's a starting point for brands new to the category, not a ranking.
Each name links to their main platform so you can scan their recent content quickly.

Variety & football streamers

This is the broadest category - streamers whose audience comes for the personality as much as the games.

1. Alanzoka

Around 8M Twitch followers, with strong YouTube and Instagram presence on top. Variety content with a heavy lifestyle and sports lean. Probably the largest pure-streamer audience in Brazil. Premium pricing, but pulls a national-event level of attention when he activates.

2. CazéTV

Around 26.5M YouTube subscribers. Football reactions and variety content, with mainstream cultural reach that extends well beyond gaming. Possibly the single most valuable Brazilian creator account for football-adjacent and mass-market brands.

3. LOUD Coringa

Around 7.75M subscribers. Variety content with a loyal, highly engaged audience. Mid-tier alternative for brands wanting a gaming partnership without paying for the top-of-market names.

Want a gaming creator shortlist for your brand? Tell us the category and budget - we'll come back with the names that fit. Send us a brief →

FPS & competitive

Streamers built around competitive shooters and esports culture.

4. Gaules

One of the most respected CS:GO commentators in Brazil, with millions across Twitch and YouTube. Strong fit for tech, hardware and energy drink brands - Gaules' audience is mature gaming, not casual.

5. Felps

FPS player and streamer, primarily on Twitch. Several million followers across platforms. Best for hardware and gaming-adjacent brands looking for credibility in the competitive gaming community.

6. Nobru (Bruno Goes)

Free Fire professional and content creator with massive cross-platform audience. Largely younger demo. Strong fit for brands targeting Gen Z gamers, particularly in mobile-first contexts.

7. KennoSV

Twitch variety and gaming streamer with a smaller, highly engaged audience. Mid-tier in terms of reach but high engagement quality. Good pick for brands wanting depth over breadth.

RPG, story & creative

8. Cellbit

Several million across YouTube and Twitch. Built much of his audience around RPG narratives, Minecraft series and mystery content. His audience is loyal and skewing younger. Strong cultural cachet - a Cellbit endorsement carries real weight with the under-25 demo.

Mobile gaming & YouTube gaming

YouTube-led gaming creators and mobile-game-specific streamers.

9. BRKsedu

One of the largest Brazilian Free Fire YouTube channels, with around 10M subscribers. Mobile gaming is enormous in Brazil and BRKsedu is one of the central figures. Particularly strong for brands targeting younger and lower-income audiences.

10. Hagazo

YouTube gaming creator with around 2.5M subscribers. Free Fire and FPS content. Mid-tier reach with better engagement and pricing than the top Free Fire creators.

11. MaxMRM

YouTube gaming, around 2.5M subscribers, FPS-leaning. Strong with younger male audiences in tech-adjacent categories.

How to think about gaming partnerships

A few things to keep in mind before briefing a campaign in this category:

Gaming audiences aren't who you think they are

The "young male gamer" stereotype doesn't really hold up for Brazilian streaming audiences anymore. Twitch and YouTube gaming audiences here span a wider demographic than gaming audiences in many other markets. Several major Brazilian streamers have audiences that are 40%+ women, and a lot of them over-index on 25–35 rather than under-20.

If you're filtering candidates with a "gaming = young men" mental model, you're probably missing the actual audience composition.

Integration formats that work

The integration formats I see consistently performing:

Sponsored streams with natural product mention. The streamer uses the product on-stream organically, mentions the sponsor in their existing voice, gets a fixed fee plus often a code-tracked commission.
Branded segments inside existing streams. A dedicated 5–15 minute segment with a specific brand activity, while the rest of the stream is the creator's normal content.
Multi-stream campaigns across an esports event. Useful for brands launching a campaign around a tournament or competitive moment.
YouTube long-form integrations. Dedicated videos around a product, theme or experience. Higher production cost but a longer content lifespan.

Integration formats that under-perform

Static brand placement without creator engagement. Logo on the overlay, no discussion. Brands often ask for this thinking it's safer; it's just less effective.
Forced scripts. Gaming audiences are unusually quick to call out forced brand reads. Brief tightly, then let the creator deliver in their voice.
Single-creator one-off streams without follow-up. Gaming campaigns compound when you run them across multiple creators in the same window.

When not to use gaming creators

Gaming streamers aren't right for every brand. A few categories where the fit is weaker:

Older consumer brands targeting 50+. Gaming audiences skew younger overall, even with the broader demo expansion.
Premium luxury brands without a gaming-adjacent angle. The category exists but is small and specific.
Categories with regulatory restrictions on gaming-platform advertising (some financial products, certain regulated categories). Check the legal layer first.

For everything else - beverages, hardware, tech, telecom, fintech, energy drinks, food and beverage, mobile-first products, gaming and esports endemic brands, lifestyle products - gaming should be on the table for at least 10–20% of the creator budget. For a sense of what gaming creators actually cost across the tiers, see our 2026 pricing guide for Brazilian creators.

Where to start

If you want a gaming-led campaign plan tailored to your brand, send us a brief. We come back with a creator shortlist, integration format recommendations and a paid amplification plan.

Thaina, Senior Campaign Manager, Creators Brazil