Who does Creators Brazil work with?

Mostly international brands - US, European or Asian - that want to launch or grow in Brazil & Mexico through creators. We also partner with select Brazilian brands operating at international standards.

How does an influencer marketing campaign with you actually work?

Brief → shortlist shortly → cast and contract → produce → live in market → weekly reporting. One contract, one P&L, one team handling every step end-to-end so your side stays brief and clean.

How do you pick the right creators for our brand?

Every creator passes a 6-point brand-safety and performance audit before we pitch them. We match against your category, audience, budget tier and KPIs - then put a shortlist in front of you with rationale, audience data and ballpark cost.

What types of creators are in your network?

10K+ Brazilian and Mexican creators across mega (1M+ followers), macro (250k–1M), and mid (50k–250k) tiers. Our strongest categories are gaming, lifestyle, beauty, fashion, finance and food and beverage.

How much does an influencer marketing campaign cost?

Investment depends on creator tier, deliverables and amplification - a single mid-tier post starts in the low thousands, while a multi-creator campaign with paid media usually sits in the $50K–$500K range. We scope every project to your outcomes, not by the hour. Tell us the brief and we'll come back with a budget that lines up with the targets.

How quickly can a campaign go live?

From signed contract to creators live in feed, plan on 2–4 weeks depending on production scope. Need it faster? Always-on partnerships hit the feed in days, not weeks.

How do you measure success and what do you report on?

We report against the KPIs that matter to your category - reach, engagement rate, ROAS, sales lift, app installs, brand lift, share of voice.

Do you handle contracts, briefs, payments and rights?

Yes. Creator agreements, usage rights, exclusivity windows, talent payments, IP, content approvals - all of it sits on our side.

How do you protect our brand from creator risk?

A 6-point safety audit runs before any creator is pitched: content history, brand-mention history, controversy scan, audience authenticity, prior brand conflicts, contract compliance. Anything flagged is rejected before you ever see the name.

Where are your offices?

São Paulo, Munich and Barcelona. Your project lead sits in your timezone; our production team is on the ground in Brazil and Mexico.

What languages does the team speak?

Our client team is fluent in English, German, Spanish, French and Portuguese. Reporting, contracting and creative reviews are delivered in your language.

Bundesliga - Making Bundesliga matter to global Gen Z.

The challenge

Make German football feel relevant to global Gen Z.

Bundesliga wanted to get Gen Z audiences worldwide watching their matches and interested in traveling to Germany for live games. The target was 18–30, an audience that responds to creator content, not traditional sports ads.

The brief: find creators who actually watch football and post in formats Gen Z spends time on.

Watch the work

Mafer Hof

The standout piece - Visiting Germany #2 on TikTok.

1.9M+ views

Mafer Hof

Bundesliga storytelling, Gen Z-native format.

Our approach

Three creators, a season-long content series, sports × lifestyle crossover.

We partnered with three creators who cover both sports and lifestyle - the audience overlap that lets football reach beyond the existing fan base. @mafshof anchored the campaign across the full season with a mix of Instagram Reels and TikTok; @luanamaluf added reach with a complementary set of pieces.

The content series tracked the football calendar. "New Season" launched the campaign; "Top 5 Bundesliga," "Der Klassiker," "The Big One," "Theater of Goals" and "MD14 Super Liga" landed against key match weekends. A six-part "Visiting Germany" series ran in parallel, showing the cultural side of Bundesliga through travel-style content.

Every piece was scripted by the creator in their own voice, with light Bundesliga input rather than a fixed brand script. That's what kept engagement above 9% across the season.

Visiting Germany #2 alone hit 1.5M views and 22.9% engagement - more than most one-off mega-creator placements deliver.

The results

5M views, 9% engagement, one piece at 1.5M views alone.

Across 19 pieces of content, the campaign delivered 5M total views, 2.86M reach and 357K engagements. Average post engagement rate landed at 9% - above the sports-content benchmark for global creators of this tier.

The standout piece was Visiting Germany #2 on TikTok by @mafshof - 1.5M views and 22.9% post engagement rate. The combination of travel content and football storytelling pulled an audience that wouldn't have engaged with match clips alone.

The campaign hit Bundesliga's brief at a fraction of what a mega-creator one-off would have cost, and built a content library Bundesliga's social team kept using after the campaign ended.

Watch the work

Mafer Hof

Another piece from the season-long content series.

Daniel Khosravi

Daniel Khosravi visits Germany - original campaign content.

2023 campaign

The creators

Voices at the intersection of sports and lifestyle.

Mafer Hof

@mafshof · 1.4M · TikTok

Luana Maluf

@luanamaluf · Cross-platform · Instagram

By the numbers

2.86M
Unique reach: 357K
Total engagements: 19
Content pieces over 12 months

Bundesliga

Make German football feel relevant to global Gen Z.

Three creators, a season-long content series, sports × lifestyle crossover.

5M views, 9% engagement, one piece at 1.5M views alone.

Voices at the intersection of sports and lifestyle.

More work

Tell us about your sports brief.